No matter what type of business you own, a Facebook Fan Page can help you find more customers, make more sales to the ones you already have and make more profit. In this article, we're going to look at five reasons you should create a Facebook Page for your business.
Reaching Your Market
There are over 600 million registered users on Facebook and roughly half of those log in to the site every single day. That's about 300 million users that are on the site daily, a much larger reach than any other type of advertising can ever reach.
Analytics
Facebook Insights lets you see all kind of demographic information about the people visiting your Page, such as gender, age, location and more. This will give you the ability to target your message much more effectively, both on Facebook and elsewhere.
If you know the demographics of the people who are most interested in what you have to offer (ie. the people "liking" your Page) you'll be able to use that information in all your marketing channels.
SEO (Search Engine Optimization)
Facebook gives you access to a huge potential audience, but that doesn't mean that you should ignore Google and other search engines. They can still send you plenty of traffic and potential customers.
Fortunately, your Facebook Page is "visible" to the search engines and they can index and rank your Page. This means that you can generate more free traffic through the search engines.
Interaction
Your Facebook Page lets your customers and prospective customers interact with you directly. They can ask questions, leave comments on things you post or - if you allow it - post their own items to your Page.
This helps your customers feel more "connected" with you, and this will help strengthen the relationship. They will grow to trust you and therefore be more likely to act on your recommendations (many of which will result in revenue for you!)
Move People Into Other Channels
You can create a "mini" version of your website on your Facebook Page, giving people the opportunity to join your email list or even buy something from you. This lets you use Facebook to get noticed, and then move those people into other channels where you have more control over the entire process.
Facebook might have started out as a way of keeping in touch with friends and family, but it has grown into a valuable business tool. Make sure you're not missing out on all the potential it offers.
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One of the most important aspects of Facebook is the interaction with other people. This is why it's called a "social" media site. There are a number of ways you can interact with people, however, and they all work a little differently. In this article we're going to look at a few tips for engaging your audience.
The first thing you need to remember is that Facebook is a social site. It's not meant to be a broadcast medium like email. You don't want to simply send out messages to your friends, you want to encourage them to interact with you. That might be through discussion (comments) on the things you do share or it might be more direct, such as private messages.
When you're interacting with people, it's important to think about who should be able to see the information you're sharing. Do you want all your friends or all someone else's friends to see it? If so, you can post an update or post a message on a friend's wall.
But maybe you only want certain people to see it, say your business connections but not your personal friends. In this case you can either limit who sees it using lists or you can post it to your Facebook Page, which has a much more targeted group of followers.
In other cases, it might be something that's best kept private between you and the other party. In that case, a private message is going to be the best option.
Facebook recently added the ability to post as a Page, which means that everything you do will appear to be coming from your Page instead of you personally.
eg. If you have a page called "My Business Page" when you post a message on someone's wall, it will show My Business Page and the profile picture of your Page, not your personal information.
This lets you interact with people on the level that you are connected with them, rather than dealing with everyone on a personal level through your main account.
It can be easy to post something in a way that makes it visible to people that you might prefer not to see it. Make sure that you're aware of how you're logged in and what method you use to post something before you say something on Facebook. Otherwise you might find yourself in an uncomfortable situation, and once something has been posted it's hard to undo.
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