One of the most important aspects of Facebook is the interaction with other people. This is why it's called a "social" media site. There are a number of ways you can interact with people, however, and they all work a little differently. In this article we're going to look at a few tips for engaging your audience.
The first thing you need to remember is that Facebook is a social site. It's not meant to be a broadcast medium like email. You don't want to simply send out messages to your friends, you want to encourage them to interact with you. That might be through discussion (comments) on the things you do share or it might be more direct, such as private messages.
When you're interacting with people, it's important to think about who should be able to see the information you're sharing. Do you want all your friends or all someone else's friends to see it? If so, you can post an update or post a message on a friend's wall.
But maybe you only want certain people to see it, say your business connections but not your personal friends. In this case you can either limit who sees it using lists or you can post it to your Facebook Page, which has a much more targeted group of followers.
In other cases, it might be something that's best kept private between you and the other party. In that case, a private message is going to be the best option.
Facebook recently added the ability to post as a Page, which means that everything you do will appear to be coming from your Page instead of you personally.
eg. If you have a page called "My Business Page" when you post a message on someone's wall, it will show My Business Page and the profile picture of your Page, not your personal information.
This lets you interact with people on the level that you are connected with them, rather than dealing with everyone on a personal level through your main account.
It can be easy to post something in a way that makes it visible to people that you might prefer not to see it. Make sure that you're aware of how you're logged in and what method you use to post something before you say something on Facebook. Otherwise you might find yourself in an uncomfortable situation, and once something has been posted it's hard to undo.
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