Facebook is a great place to market yourself and your business, because it has so many users who log in daily, but if you do it the wrong way you won't get much benefit from it, and might even annoy those potential customers. Let's look at three common mistakes that people make when using Facebook for marketing.

Broadcasting Their Message

One of the most common mistakes is broadcasting a message instead of creating opportunities for interaction with your followers. Marketers who are used to email as a marketing medium often make this mistake - they treat Facebook the same way they treat their email list.

Facebook is a "social" platform, however. It's very nature is one of two-way communication and sharing. You wouldn't walk up to someone at a party, give them a big sales pitch and then walk away with no chance for them to interact. But that's exactly how a lot of marketers treat their Facebook friends.

Spending Too Little Time

An effective Facebook strategy doesn't require you to be on the site 12 hours a day, but you do need to spend a bit of time interacting with people. If you just log in every now and then, post an update and move on, you're not going to engage many of your followers.

Plus, the way the Facebook news feed works, people need to be clicking on your links, reading your posts and otherwise interacting with the things you post or you won't show up in their "Popular" feed. If that happens, a large percentage of your friends will never even see anything you post, no matter how good it might be.

Violating Facebook's Terms of Service

When you sign up for a Facebook account, you agree to abide by their terms of service. But many marketers break those terms, even though they are probably unaware they're doing so.

Yes, terms of service agreements tend to be long and filled with legal mumbo-jumbo. But you're still responsible for ensuring you don't break them, or you could have your Pages or even your entire account shut down.

Two of the most common things that break the terms are tagging people in images without their permission (sometimes done to get their attention, for business purposes) and using the wrong category when you create your Page.

Make sure everything you're doing on Facebook is allowed under their terms or you could find yourself losing a lot of time and effort if it ever comes to their attention.